A blog devoted to feed the curious mind with insights, trends, jobs or anything we find interesting.

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Today, a big part of most companies’ customer interaction, is based on digital interfaces such as websites, e-services and mobile apps. Understanding how these interfaces affects your customers, and how it impacts their perception of your company is vital. Yet, few companies sees these, in the full picture of how incorporated UX and CX is.

AskSweden has once again been entrusted with conducting the fieldwork for the Global Entrepreneurship Monitor (GEM) in Sweden.